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People are our secret weapon. We work very hard to find the right people to work in our stores and we work harder to keep them. Every barista at Stone Creek Coffee goes through two weeks of training before working a regular shift in our stores. Experienced staff members are given advanced training in bean knowledge and their barista skills are reviewed at regular intervals to ensure continual growth. In addition to their barista skills, we encourage our staff to be themselves when interacting with customers. After all, we hired them in large part because of their personality. We understand that our people, like our coffees, are a collective of unique personalities. We encourage individuality and we try to find ways to provide outlets for creativity. Our store chalkboards, for instance, provide a clean slate for staff creativity. In 2005, we hosted a showing at the Stone Creek Factory featuring art work by our staff and open to our customers. Our people are also a source of creative ideas. We receive a steady stream of Idea Cards, which are cards that our people fill out whenever they have an idea for making an improvement to our service and products. Our staff is also instrumental in helping our customers provide feedback, encouraging customers to send us Comment Cards whenever they have something to share. Comment cards may also be completed online. At Stone Creek Coffee, our people are more than "employees." People are the part of our company that makes Stone Creek Coffee come alive. |
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